This edit features the build of the digital projections for Jetstar and the Women’s Tennis Association (WTA) on Sydney’s Maritime Museum. The projections feature the use of the augmented reality which involved interactive Jetstar branded tennis balls which people were able to juggle and play with as they were projected on to the museum. It also featured the virtual tennis match between Sam Stosur and Jelena Dokic.
Tag Archive: WTA
Last night, TKM9 projected across Sydney’s skyline to help celebrate the brand new and exciting partnership between Australia’s leading budget airline Jetstar and the Women’s Tennis Association (WTA).
We created colossal projections that lit up the Maritime Museum at Darling Harbour. The museum was digitally decorated with Jetstar themed orange tennis balls as well as tennis stars Sam Stosur, Jelena Dokic and Maria Sharapova. The girls played a non-stop virtual tennis match on the museum roof throughout the night. Sam and Jelena attended a press event at the launch site and both were amazed at the scale of their virtual game.
The highlights of the night was an Augmented Reality tennis game where passers-by could see themselves projected onto the Museum playing with the giant, falling tennis balls. Users could juggle, catch and bash the balls across the building. The AR interaction is setting Jetstar apart as an innovator in the digital space, and TKM9 were only too happy to develop this cutting edge technology to help the airline celebrate the new partnership with the WTA.
