At the 2011 Arabian Travel Market in Dubai in May this year the Etihad Stage was more engaging than ever. tkm9 produced two 3D TVs (glasses free) for the event and a huge interactive flight simulator wall for tourism professionals to experience the new Etihad Boeing 787 Dreamliner before its release.
Tag Archive: Interactive
The month of March and the arrival of the 2011 Melbourne Grand Prix was an exciting few weeks for the agency – tkm9 were thrilled to work on The Vodafone McLaren Mercedes 3rd Driver game as a part of an overall integrated campaign in line with the Melbourne 2011 Grand Prix.
The reaction test game was developed and produced by tkm9 was implemented as an experiential installation at multiple sites including a main site at Federation Square (per video below) and multiple other interactive screens in tram stops and also Flinders St Station for commuters to the track to engage with.
The game was based on reaction speed which extended into nightly large format projections across multiple Melbourne buildings ( call to action sites included Swanston St CGI Building, Allied Mills viewable from Bolte Bridge) with the top 10 drivers of each day then projected at Federation Square on Friday, Saturday and Sunday with the winners also posted to the Vodafone Facebook page. The game was also featured on touchscreen TV’s in the Vodafone VIP tent at Melbourne 2011 Grand Prix.
It was a highly engaging interactive game for out of home media & experiential environments that combined a game based touch interface together with large format digital projections of the contestants, that created a truly immersive and user centric proposition.
Based on the initial response and exceptional cutting edge user interface developed by tkm9, it is sure to set a new benchmark in brand activation globally.
In the weeks leading up to the 2011 Australian Grand Prix, tkm9 worked in conjuncture with their team, to create the state of the art ‘Interactive Zone’. Set up in Southern Cross station from March 2nd to 8th, the zone encouraged people to come and interact with the spaces such as Mark Webber’s Red Bull car, the F1 Simulators, the gesture based F1 car configurators and F1 museum.
To support the ‘Interactive Zone’ tkm9 created the website GP Interactive Zone which users who printed or collected a lanyard from the Interactive Zone could play with a 3D augmented reality F1 car.
Tkm9 are proud to say that the whole event was an astounding success.
Check out the action below:
