A lot of people are talking about the coming of the digital age. The reality is that the age of the digitally engaged consumer is not coming, it’s already here.
Case and point: I was talking digital strategy with a client today over breakfast and he enlightened me with this story about his 2 year old daughter.
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Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest
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