Category: technology


tkm9 partnered with Christie and VRS in June for this years eNgage and Digital Signage World in Sydney.

We created gesture based HD interactive content for Christies new MicroTiles screens in the reception and in the exhibit itself. On the tiles in the reception we used 14 MircoTiles with animations of all logos of all exhibitors this year.

For the exhibit we used 16 of the MicroTiles to create interactive content which tracked peoples movements and created a coloured aura on the screens as they moved past. (Featured below)

Christie MicroTiles take “display technology to a new level, Christie MicroTiles are built on proven DLP® technology and specifically designed for maximum image quality in demanding indoor, high ambient light environments.” The superior quality of the tiles allowed us to use some of our cutting edge content.

The month of March and the arrival of the 2011 Melbourne Grand Prix was an exciting few weeks for the agency – tkm9 were thrilled to work on The Vodafone McLaren Mercedes 3rd Driver game as a part of an overall integrated campaign in line with the Melbourne 2011 Grand Prix.

The reaction test game was developed and produced by tkm9 was implemented as an experiential installation at multiple sites including a main site at Federation Square (per video below) and multiple other interactive screens in tram stops and also Flinders St Station for commuters to the track to engage with.

The game was based on reaction speed which extended into nightly large format projections across multiple Melbourne buildings ( call to action sites included Swanston St CGI Building, Allied Mills viewable from Bolte Bridge) with the top 10 drivers of each day then projected at Federation Square on Friday, Saturday and Sunday with the winners also posted to the Vodafone Facebook page. The game was also featured on touchscreen TV’s in the Vodafone VIP tent at Melbourne 2011 Grand Prix.

It was a highly engaging interactive game for out of home media & experiential environments that combined a game based touch interface together with large format digital projections of the contestants, that created a truly immersive and user centric proposition.
Based on the initial response and exceptional cutting edge user interface developed by tkm9, it is sure to set a new benchmark in brand activation globally.

A world first is upon us – the first console created entirely in 3D, the Nintendo 3DS system uses latest technology to produce vivid and convincing 3D effects and most gloriously, there is no need for nerdy glasses anymore.

When news reached the team at tkm9 that they were to be engaged to create the product website for the Nintendo 3DS, there was unified excitement in the development department (a wholehearted group of self confessed Nintendo veterans). Tkm9 were thrilled to be given the opportunity to continue the 18 month strong relationship with the iconic gaming company for this truly new concept of 3D innovation that explores new gameplay mechanics using motion and gyro sensors whilst providing an exciting range of Nintendo published games.

Confused by tech speak? In layman’s terms what I mean is that this little compact console detects your position in space (not actual space like Lost in Space with Gary Oldman; although if I was actually lost in space I believe Gary Oldman would make a solid and responsible wingman and get us home again…) but more so detects the devices position (rather than the user) to allow for user specific motion. Popular and iconic games such Resident Evil: Revelations and The Legend of Zelda become an interactive and physical 3D user experience like no other.

Below is a review of the 3DS from the uber techy kids at CVG:

“A slider on the right-hand side of the machine allows you to adjust the depth of perspective that you require. We begun in Metal Gear in a jungle area – and it took some customising to correct our field of vision. But once we did, the super-sharp splendour that fell out in front of us really was something to behold.

Robust, spiky foliage poked out of the ground and seemed to tickle the back of the DS screen. Meanwhile, arrows flung in our direction soared through the air towards us – from what seemed like 50 metres away.

The neatest touch was some searing orange butterflies, which at one point (in our peripheral vision), we would have sworn actually flew out of the machine. Yes, we ducked.”

via CVG: http://www.computerandvideogames.com/251716/reviews/nintendo-3ds-review/

Being passionate about this technology with the Augmented Reality and 3D capabilities offered in house by the tkm9 team, it was fitting for the web developers to create the website for this new product. Take a look here: http://nintendo3ds.com.au

How do you mass market without using mass media?

By turning Architecture into Art using a massive projector.

In the next week, some of Sydney’s key architectural sites will be transformed into epic, large-scale video screens. If you’re in Sydney, keep an eye to the skyline!

More to come in the coming weeks…

At 10:30am on May 17, leading Chinese intellectual Wang Lixiong opened a Google Moderator page to accept and sort questions for the Dalai Lama from Chinese citizens inside China.

Moderator was used to rank the questions in order of popularity – resulting in a set of queries that represented the real concerns of the Chinese people.

“By 10 p.m. on May 20 (EST),  282 questions had been submitted and 12,045 votes for questions had been cast.”

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