Soccer. Football.
They are the same thing to a lot of people (Australians in particular), but very different to others (The rest of the world).
Ask your average Collingwood fan and AFL is the only football that exists on this astral plane – (Don’t ask them about what an astral plane is however, their brains might implode).
I took it upon myself to dedicate some time to understanding the game of Football ie: Soccer, a little more when tkm9 were doing some interesting research around current top of the ladder Premier League team, Manchester City FC.
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tkm9 is excited to welcome Emily Murray to the team as our new Senior Producer. Emily joined the team on Monday 23rd May.
Emily joins us from Crown Casino where she held Marketing Executive and Brand Management roles assisting the GM of Brand and Communications to implement key strategic initiatives. Emily also held an account management role with ‘See Life Differently’ for 3 years working with clients such as Mitsubishi AU and NZ, BMW Group, Zoos Victoria and SV (Sustainability Victoria).
We’re very excited to have her aboard and check out her twitter too:
@banksy500
The month of March and the arrival of the 2011 Melbourne Grand Prix was an exciting few weeks for the agency – tkm9 were thrilled to work on The Vodafone McLaren Mercedes 3rd Driver game as a part of an overall integrated campaign in line with the Melbourne 2011 Grand Prix.
The reaction test game was developed and produced by tkm9 was implemented as an experiential installation at multiple sites including a main site at Federation Square (per video below) and multiple other interactive screens in tram stops and also Flinders St Station for commuters to the track to engage with.
The game was based on reaction speed which extended into nightly large format projections across multiple Melbourne buildings ( call to action sites included Swanston St CGI Building, Allied Mills viewable from Bolte Bridge) with the top 10 drivers of each day then projected at Federation Square on Friday, Saturday and Sunday with the winners also posted to the Vodafone Facebook page. The game was also featured on touchscreen TV’s in the Vodafone VIP tent at Melbourne 2011 Grand Prix.
It was a highly engaging interactive game for out of home media & experiential environments that combined a game based touch interface together with large format digital projections of the contestants, that created a truly immersive and user centric proposition.
Based on the initial response and exceptional cutting edge user interface developed by tkm9, it is sure to set a new benchmark in brand activation globally.
Apple’s iPad is almost here. We’re 3 days away from the second biggest tech launch of all time (behind the iPhone). Will Australia follow suit and see the iPad outsell Apple’s other products 2:1 as in its O.S markets? Or will we see an economic fail due to advantageous pricing and market indifference?
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A lot of people are talking about the coming of the digital age. The reality is that the age of the digitally engaged consumer is not coming, it’s already here.
Case and point: I was talking digital strategy with a client today over breakfast and he enlightened me with this story about his 2 year old daughter.
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