We recently had a chance to meet this little guy in some up coming work for Vodafone.
Category: campaigns
The Cats ripped up a storm on the side of the Melbourne Cricket Ground with their projections on the weekend.
At the 2011 Arabian Travel Market in Dubai in May this year the Etihad Stage was more engaging than ever. tkm9 produced two 3D TVs (glasses free) for the event and a huge interactive flight simulator wall for tourism professionals to experience the new Etihad Boeing 787 Dreamliner before its release.
The month of March and the arrival of the 2011 Melbourne Grand Prix was an exciting few weeks for the agency – tkm9 were thrilled to work on The Vodafone McLaren Mercedes 3rd Driver game as a part of an overall integrated campaign in line with the Melbourne 2011 Grand Prix.
The reaction test game was developed and produced by tkm9 was implemented as an experiential installation at multiple sites including a main site at Federation Square (per video below) and multiple other interactive screens in tram stops and also Flinders St Station for commuters to the track to engage with.
The game was based on reaction speed which extended into nightly large format projections across multiple Melbourne buildings ( call to action sites included Swanston St CGI Building, Allied Mills viewable from Bolte Bridge) with the top 10 drivers of each day then projected at Federation Square on Friday, Saturday and Sunday with the winners also posted to the Vodafone Facebook page. The game was also featured on touchscreen TV’s in the Vodafone VIP tent at Melbourne 2011 Grand Prix.
It was a highly engaging interactive game for out of home media & experiential environments that combined a game based touch interface together with large format digital projections of the contestants, that created a truly immersive and user centric proposition.
Based on the initial response and exceptional cutting edge user interface developed by tkm9, it is sure to set a new benchmark in brand activation globally.
Well hello and Happy Friday to y’all!
In a National first, tkm9 are thrilled to be the AFL’s Official Digital partner for some exciting new executions in 2011.
This exciting relationship with the AFL will see us developing 3D and motion high level projections for a range of clubs for the next 20 rounds of the 2011 season.
Last night was the rehearsal for the 1st lot of projections to be held at the MCG tonight. Collingwood President, Eddie McGuire as a guest on last nights The Footy Show introduced the projection rehearsal on the show in anticipation of the real projections at this evening’s game. See here:
Tkm9, in collaboration with the Collingwood Football Club have created cutting edge projection content in preparation for tonight’s highly anticipated bout against Carlton at the MCG.
Tonight heralds the first of the next 20 rounds of projection work we will see for clubs such as Geelong, Richmond, Carlton, St Kilda, Melbourne, Essendon, Hawthorn, Western Bulldogs and North Melbourne at the MCG and Etihad Stadium in 2011.
These massive 50 square metre 3D motion projections will be displayed between gates 4 & 5 and gates 5 & 6 at sundown (approx. 6:15pm) tonight.
If you are heading to the game, and are a Pies fan, get down and check out this amazing technology – check out a sneak peek here!
http://tkm9.com/collingwood1/
Have a safe and radalicious weekend!
@CazPringle
